Are you looking to increase tourism to your bike-friendly community? Do you want to learn more about how to partner with the Iowa Tourism Office to promote your area to potential visitors? Join Lora Friest, Tourism Liaison for the Iowa Tourism Office, Iowa Economic Development Authority, as she shares insights and strategies for leveraging Iowa’s tourism resources to promote your bicycle destination.

In this session, you will learn about the free resources available through the Iowa Tourism Office, including photo and video libraries, social media tools, and cooperative advertising opportunities. You will also hear about successful case studies of bike-friendly communities partnering with the Iowa Tourism Office to promote their local cycling events and attractions.

Whether you’re a small town looking to attract cyclists or a large city with an established cycling community, this session will provide valuable information on how to collaborate with the Iowa Tourism Office to increase tourism to your area and boost your local economy. Don’t miss out on this opportunity to learn from Lora Friest and take advantage of the resources available to you through the Iowa Tourism Office.